B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8 hours
8 hours -- weekly gaming hours for U.S. gamers (2025)
Gamers in the U.S. spend about 7.6 hours a week playing video games.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MIDiA Research
Primary
Tier B
https://planleft.com/blog/in-game-ads-cross-generational-targeting-untapped-buyers/ ↗
Source Article
In-Game Ads Offer Cross-Generational Targeting to Untapped-Buyers - Plan Left
With almost 80% of the online population gaming in some form, video games are no longer played by only the younger generations. This has made in-game ads the new brand exposure opportunity so many miss. By 2029, the projected market revenue of in-game ads will be $169.4 billion worldwide. As the New…
Original Research
MIDiA Research
· Original study ↗
Methodology
MIDiA Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. gamers: 8 hours weekly gaming hours. Source: MIDiA Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-gamers-weekly-hours
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<blockquote cite="https://lighthousedata.io/data/us-gamers-weekly-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8 hours</strong> -- weekly gaming hours for U.S. gamers<br><small>Source: MIDiA Research (2025) · <a href="https://lighthousedata.io/data/us-gamers-weekly-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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