B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$29
$29 -- meta ecpm benchmark for US Finance vertical (2026)
The Meta eCPM benchmark for the US Finance vertical in 2026 is $29.16.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$29
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sovran
Primary
Tier B
https://www.admapix.com/blog/ad-intelligence/track-competitor-facebook-ad-spend ↗
Source Article
How to Monitor Competitors' Facebook Ad Spend (2026 Guide)
How to Monitor Competitors' Facebook Ad Spend in 2026 (3 Methods + Worked Example)
Non-political Meta ad spend is not publicly visible. Here are three defensible inference methods, a worked $10M DTC example, and the 2026 EU cumulative-spend rollout explained.
By the AdMapix Research Team · Updated A…
Original Research
Sovran
· Original study ↗
Methodology
From AdMapix-cited CPM benchmarks (Sovran/Adligator 2026)
Methodology documented
Segmentation
IndustryFinTech
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
US Finance vertical: $29 meta ecpm benchmark. Source: Sovran (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-finance-meta-ecpm-2026
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<blockquote cite="https://lighthousedata.io/data/us-finance-meta-ecpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$29</strong> -- meta ecpm benchmark for US Finance vertical<br><small>Source: Sovran (2026) · <a href="https://lighthousedata.io/data/us-finance-meta-ecpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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