B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$18
$18 -- meta ecpm benchmark for DTC e-commerce (2026)
The Meta eCPM benchmark for DTC e-commerce in 2026 is $17.88.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$18
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
20,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sovran / Triple Whale
Primary
Tier B
https://www.admapix.com/blog/ad-intelligence/track-competitor-facebook-ad-spend ↗
Source Article
How to Monitor Competitors' Facebook Ad Spend (2026 Guide)
How to Monitor Competitors' Facebook Ad Spend in 2026 (3 Methods + Worked Example)
Non-political Meta ad spend is not publicly visible. Here are three defensible inference methods, a worked $10M DTC example, and the 2026 EU cumulative-spend rollout explained.
By the AdMapix Research Team · Updated A…
Original Research
Sovran / Triple Whale
· Original study ↗
Methodology
Cites Triple Whale 20,000-brand dataset cross-referenced with Sovran 2026 Meta CPM benchmarks and Adligator 2026 update
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC e-commerce: $18 meta ecpm benchmark. Source: Sovran / Triple Whale (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-ecommerce-meta-ecpm-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-ecommerce-meta-ecpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$18</strong> -- meta ecpm benchmark for DTC e-commerce<br><small>Source: Sovran / Triple Whale (2026) · <a href="https://lighthousedata.io/data/dtc-ecommerce-meta-ecpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.