B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.7%
3.7% -- ecommerce penetration for US retail sector (Q3 2009)
E-commerce accounted for 3.7% of total US retail sales in Q3 2009.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.7%
Unit
Percentage
Data Vintage
Q3 2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
80
Source
National Retail Federation
Primary
Tier A
https://nrf.com/podcast/whats-driving-holiday-shopping-in-2025 ↗
Source Article
NRF expects robust spending during the holiday season | NRF
NRF expects robust spending during the holiday season
Retailer bottom line: Solid consumer fundamentals expected to drive above-average sales growth this holiday season.
NRF is forecasting holiday sales will grow between 3.7% and 4.2% above last year’s holiday season, the first time we’ll exceed $1 …
Original Research
National Retail Federation
· Original study ↗
Methodology
Percentage of total retail sales
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US retail sector: 3.7% ecommerce penetration. Source: National Retail Federation (Q3 2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-penetration-2009
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-penetration-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.7%</strong> -- ecommerce penetration for US retail sector<br><small>Source: National Retail Federation (Q3 2009) · <a href="https://lighthousedata.io/data/us-ecommerce-penetration-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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