B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12.7%
12.7% -- ecommerce penetration for Western Europe (2024)
Ecommerce penetration in Western Europe will reach 12.7% in 2024.
- Forecasted value for 2024
- Remains below the 2021 peak of 14.1%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
emarketer.com
Primary
Tier A
https://www.emarketer.com/content/western-europe-ecommerce-forecast-2024 ↗
Source Article
Western Europe Ecommerce Forecast 2024
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Table of Contents
Executive Summary
Retail sales growth is slowing despite an …
Original Research
emarketer.com
· Original study ↗
Methodology
Official forecast data from eMarketer.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Western Europe: 12.7% ecommerce penetration. Source: emarketer.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-penetration-western-europe-2024
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<blockquote cite="https://lighthousedata.io/data/ecommerce-penetration-western-europe-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.7%</strong> -- ecommerce penetration for Western Europe<br><small>Source: emarketer.com (2024) · <a href="https://lighthousedata.io/data/ecommerce-penetration-western-europe-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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