B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8 hours
8 hours -- daily digital media consumption for US adults (2022)
US adults spend an average of around 8 hours or more with digital media each day.
- Source states 'an average of around 8 hours or more'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8 hours
Unit
Duration Hours
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://waterbearmarketing.com/preparing-your-digital-marketing-plan-for-the-holiday-season/ ↗
Source Article
Preparing Your Digital Marketing Plan for the Holiday Season
Before we know it the aromas of Thanksgiving feasts will be filling homes and businesses, and that means that it’s time to start getting ready for the holiday season when it comes to your business’s strategies. The holiday season is a critical time for businesses, as it presents a unique opportunity…
Original Research
Statista
· Original study ↗
Methodology
Statista data on US adult digital media consumption, cited by Water Bear Marketing
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US adults: 8 hours daily digital media consumption. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-media-hours-daily
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<blockquote cite="https://lighthousedata.io/data/us-digital-media-hours-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8 hours</strong> -- daily digital media consumption for US adults<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/us-digital-media-hours-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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