B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18 hours
18 hours -- daily digital media consumption for US millennials (2015)
Millennials spend approximately 18 hours a day consuming digital media.
- Some types of media are consumed simultaneously
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18 hours
Unit
Duration Hours
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Entrepreneur Magazine
Primary
Tier C
http://albanyceo.com/features/2015/03/tips-effective-ways-market-millennials/ ↗
Source Article
Tips On Effective Ways to Market to Millennials
Original Research
Entrepreneur Magazine
· Original study ↗
Methodology
Cited from Entrepreneur Magazine; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US millennials: 18 hours daily digital media consumption. Source: Entrepreneur Magazine (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-digital-media-hours-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-digital-media-hours-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18 hours</strong> -- daily digital media consumption for US millennials<br><small>Source: Entrepreneur Magazine (2015) · <a href="https://lighthousedata.io/data/millennial-digital-media-hours-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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