B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- digital audio ad revenue growth rate for US digital audio advertising (2022)
US digital audio advertising overall revenue grew by 21% in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://audiostart.info/2023/11/10/iab-us2023-podcast-2/ ↗
Source Article
IABが2023年の米国ポッドキャスト広告収入調査結果を発表〜その2
Original Research
IAB
· Original study ↗
Methodology
Year-over-year growth rate, cited as comparison to podcast ad growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital audio advertising: 21% digital audio ad revenue growth rate. Source: IAB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-audio-ad-growth-2022
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<blockquote cite="https://lighthousedata.io/data/us-digital-audio-ad-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- digital audio ad revenue growth rate for US digital audio advertising<br><small>Source: IAB (2022) · <a href="https://lighthousedata.io/data/us-digital-audio-ad-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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