B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- digital audio ad revenue growth rate for digital audio advertising (2022)
Digital audio grew by 58% year-over-year, higher than any other category of digital media according to the IAB Internet Advertising Revenue report.
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Lighthouse Research Team
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Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier A
https://wearesbs.com/theres-a-metric-for-that-maturation-of-digital-audio-measurement-powers-podcast… ↗
Source Article
There’s A Metric For That”: Maturation Of Digital Audio Measurement Powers Podcasting’s Mainstream Moment - SBS
When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly clear and easy to grasp. Grab your phone, tap an icon, and instantly find, learn, or do just about anything you want. Sufficiently impressed by the promi…
Original Research
IAB
· Original study ↗
Methodology
IAB Internet Advertising Revenue report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital audio advertising: 58% digital audio ad revenue growth rate. Source: IAB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-audio-growth-yoy-58
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<blockquote cite="https://lighthousedata.io/data/digital-audio-growth-yoy-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- digital audio ad revenue growth rate for digital audio advertising<br><small>Source: IAB (2022) · <a href="https://lighthousedata.io/data/digital-audio-growth-yoy-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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