B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- consumer brand loyalty rate for US consumers (2025)
87% of U.S. consumers support brands they love with dollars and devotion.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier A
https://www.zenogroup.com/insights/brand-love-more-emotion-its-economic-superpower ↗
Source Article
Brand Love Is More Than Emotion
Original Research
Zeno Group
· Original study ↗
Methodology
Zeno Brand Love + Demand study, part of Zeno's Human Project; survey of more than 3,000 U.S. consumers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 82% | |
| 2025 (current) | 87% | +6.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 87% consumer brand loyalty rate. Source: Zeno Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-support-brands-they-love-2025
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<blockquote cite="https://lighthousedata.io/data/us-consumers-support-brands-they-love-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumer brand loyalty rate for US consumers<br><small>Source: Zeno Group (2025) · <a href="https://lighthousedata.io/data/us-consumers-support-brands-they-love-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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