B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- consumer brand loyalty rate for consumers (2025)
76% of consumers continue doing business with brands they feel connected to.
- Cited research is referenced without specific study name, methodology, or sample size details.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designerly.com
Primary
Tier C
https://designerly.com/taylor-swift-orange/ ↗
Source Article
Taylor Swift Orange: How Pop Culture Now Picks Color of the Year - Designerly
Marketing decisions involve a mix of factors. Experts must know what’s best for the brand, which steps align with the company’s standards and what the public will respond to. Fan-led marketing is changing that. Some of the biggest companies are publishing content in “The Life of a Showgirl” colors a…
Original Research
designerly.com
· Original study ↗
Methodology
Cited research referenced without named source or sample details
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 76% consumer brand loyalty rate. Source: designerly.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-brand-connection-retention-76
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<blockquote cite="https://lighthousedata.io/data/consumer-brand-connection-retention-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumer brand loyalty rate for consumers<br><small>Source: designerly.com (2025) · <a href="https://lighthousedata.io/data/consumer-brand-connection-retention-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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