B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- share of consumers planning to use ai while shopping for US consumers (2026)
Some 69% of US consumers plan to use AI while shopping during the holiday season.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Impact
Primary
Tier B
https://articles-na1.emarketer.com/videos ↗
Source Article
Videos
Original Research
Impact
· Original study ↗
Methodology
Cited from Impact research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 69% | |
| 2026 (current) | 69% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 69% share of consumers planning to use ai while shopping. Source: Impact (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-ai-shopping-holiday-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-ai-shopping-holiday-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of consumers planning to use ai while shopping for US consumers<br><small>Source: Impact (2026) · <a href="https://lighthousedata.io/data/us-consumers-ai-shopping-holiday-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.