B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- clothing return rate for US apparel ecommerce (2026)
In the US, clothing ecommerce return rates average around 26%.
- Directional benchmark
- Driven mostly by sizing and fit uncertainty
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Eightx
Primary
Tier B
https://www.usedaymark.io/blog/d2c-ecommerce-benchmarks ↗
Source Article
D2C Ecommerce Benchmarks 2026: The Numbers That Matter
Jul 11, 2026 · 7 min read
D2C Ecommerce Benchmarks 2026: The Numbers That Matter
First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions.
Here are the 2026 directional benchmarks for the core D2C metrics, in one tabl…
Also cited by
2026-09-24
Original Research
Eightx
· Original study ↗
Methodology
US clothing return rate averages around 26%, driven mostly by sizing and fit uncertainty. Per Eightx.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US apparel ecommerce: 26% clothing return rate. Source: Eightx (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-clothing-return-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-clothing-return-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- clothing return rate for US apparel ecommerce<br><small>Source: Eightx (2026) · <a href="https://lighthousedata.io/data/us-clothing-return-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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