B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- clothing return rate for U.S. online shoppers (2024)
25% of surveyed U.S. online shoppers claimed to have returned clothing bought online in the past 12 months.
- 7 percent of respondents had not made an online purchase in the 12 months leading up to the survey
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (4)
Statista
Primary
Tier B
https://www.statista.com/chart/34373/most-returned-product-categories-purchased-online/?srsltid=AfmB… ↗
Source Article
Infographic: Clothing & Shoes Are the Most Returned Online Purchases
One of the biggest challenges for online retailers is to keep return rates as low as possible. These days, many consumers have come to expect (hassle-)free returns, making them not only a possible differentiator versus other online shops but also a real cost factor for many businesses. According to …
Also cited by
vogue.com
https://www.vogue.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
us.fashionnetwork.com
https://us.fashionnetwork.com/
2026-08-16
Original Research
Statista
· Original study ↗
Methodology
Statista Consumer Insights data
Segmentation
IndustryeCommerce
RegionUS
Channelmarket_research
Cite this stat
Plain Text
U.S. online shoppers: 25% clothing return rate. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clothing-return-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/clothing-return-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- clothing return rate for U.S. online shoppers<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/clothing-return-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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