B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- cart abandonment reason share for US online shoppers abandoning carts because the site wanted them to create an account (2022)
24% of Americans surveyed who abandoned shopping carts did so because the site wanted them to create an account.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
4,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://atomicleap.agency/category/digital-marketing/ ↗
Source Article
Digital Marketing Archives
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute checkout abandonment survey; respondents could cite multiple reasons
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online shoppers abandoning carts because the site wanted them to create an account: 24% cart abandonment reason share. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-cart-abandonment-account-creation-24
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<blockquote cite="https://lighthousedata.io/data/us-cart-abandonment-account-creation-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- cart abandonment reason share for US online shoppers abandoning carts because the site wanted them to create an account<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/us-cart-abandonment-account-creation-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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