B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4.9%
4.9% -- lead conversion rate for US Bank (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.9%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ideascience.com
Primary
Tier C
https://www.ideascience.com/post/machine-learning-and-artificial-intelligence-in-digital-marketing ↗
Source Article
Machine Learning and Artificial Intelligence in Digital Marketing
Machine Learning and Artificial Intelligence in Digital Marketing
For some time now, we’ve been hearing a lot about Machine Learning and AI, but what is it actually? And is it actually of any relevance to your day-to-day work life? We break into the details and explore the advantages and considerati…
Original Research
ideascience.com
· Original study ↗
Methodology
Blog-cited US Bank case study of an AI/ML lead scoring model applied to the sales pipeline; conversion rate rose from a baseline of 4.9% to 15.2% after implementation. Case study era ~2016-2017; year not stated in source text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Bank: 4.9% lead conversion rate. Source: ideascience.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-bank-lead-conversion-rate-ai
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<blockquote cite="https://lighthousedata.io/data/us-bank-lead-conversion-rate-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.9%</strong> -- lead conversion rate for US Bank<br><small>Source: ideascience.com (2016) · <a href="https://lighthousedata.io/data/us-bank-lead-conversion-rate-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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