B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
22%
22% -- open rate lift for Email subject lines with urgency or exclusivity (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trustway.marketing
Primary
Tier C
https://trustway.marketing/effective-email-marketing-strategies-sales/ ↗
Source Article
Effective Email Marketing Strategies to Boost Your Sales
Each year the amount of email users is progressing at an extraordinary rate. Analysts expect that by the end of 2022 there will be over 4.2 billion users. What these numbers reveal, besides that email continues to be one of the best ways for business communication, is that email marketing strategies…
Original Research
trustway.marketing
· Original study ↗
Methodology
Another study cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email subject lines with urgency or exclusivity: 22% open rate lift. Source: trustway.marketing (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/urgency-subject-lines-22-higher-opens
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<blockquote cite="https://lighthousedata.io/data/urgency-subject-lines-22-higher-opens" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- open rate lift for Email subject lines with urgency or exclusivity<br><small>Source: trustway.marketing (2022) · <a href="https://lighthousedata.io/data/urgency-subject-lines-22-higher-opens" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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