B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- unused content rate for product marketing content (2025)
70% of product marketing content never reaches its intended audience within sales and services teams.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Highspot
Primary
Tier C
https://triplesession.com/session/top-challenges-in-sales-enablement-programs ↗
Source Article
Top Challenges in Sales Enablement Programs
Proof of Concept Explained: The Three Types Every Sales Professional Must Know
Michael Humblet
YouTube creator
Back to sessions
Sales ProcessTop Challenges in Sales Enablement Programs
Robert Wahbe
CEO at Highspot, Inc.
Watch session
- Duration
- 19 min
- Rating
- 4.5/5
In the fast-paced world of sa…
Original Research
Highspot
· Original study ↗
Methodology
Statistic cited in a sales enablement session by Highspot CEO; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product marketing content: 70% unused content rate. Source: Highspot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unused-product-marketing-content-70pct
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<blockquote cite="https://lighthousedata.io/data/unused-product-marketing-content-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- unused content rate for product marketing content<br><small>Source: Highspot (2025) · <a href="https://lighthousedata.io/data/unused-product-marketing-content-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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