B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- unused content rate for sales enablement content created by marketing, product teams or sales training managers (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
masteroapp.com
Primary
Tier C
https://www.masteroapp.com/blog/3-ways-to-build-a-sales-readiness-strategy-for-retail-banks/ ↗
Source Article
3 Ways To Build An Effective Sales Readiness Strategy For Retail Banks
Today, most organizations are focusing on introducing cutting-edge digital tools for developing their talent pool and engaging with customers. According to McKinsey, 72% of organizations have made heavy investments in new technologies since the onset of the pandemic. The banking sector is a prime ex…
Original Research
masteroapp.com
· Original study ↗
Methodology
Industry statistic cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales enablement content created by marketing, product teams or sales training managers: 80% unused content rate. Source: masteroapp.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-enablement-content-unused
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<blockquote cite="https://lighthousedata.io/data/sales-enablement-content-unused" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- unused content rate for sales enablement content created by marketing, product teams or sales training managers<br><small>Source: masteroapp.com (2022) · <a href="https://lighthousedata.io/data/sales-enablement-content-unused" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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