B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.2%
1.2% -- email unsubscribe rate for email subscribers (week 1 after signup) (2026)
In the first week after signing up, the unsubscribe rate for email subscribers averages 1.2%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Replen
Primary
Tier C
https://replen.it/blog/the-future-of-lifecycle-marketing-is-not-more-messages-it-is-more-revenue-per… ↗
Source Article
The Future of Lifecycle Marketing
The Future of Lifecycle Marketing Is Not More Messages. It Is More Revenue Per Message
Lifecycle marketing is shifting. Sending more messages doesn’t guarantee more revenue – it often leads to customer fatigue, unsubscribes, and wasted resources. The key metric to focus on is revenue per message. Th…
Original Research
Replen
· Original study ↗
Methodology
Vendor blog benchmark, no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email subscribers (week 1 after signup): 1.2% email unsubscribe rate. Source: Replen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-rate-week1-1-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unsubscribe-rate-week1-1-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- email unsubscribe rate for email subscribers (week 1 after signup)<br><small>Source: Replen (2026) · <a href="https://lighthousedata.io/data/unsubscribe-rate-week1-1-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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