B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.5%
0.5% -- unsubscribe rate threshold for Ecommerce email campaigns (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EcommerceBoost
Primary
Tier A
https://ecommerceboost.io/uncategorized/promotional-messages-examples/ ↗
Source Article
8 Promotional Messages Examples for Sales Success
Welcome! If you're looking to transform your email and SMS lists into a powerful revenue engine, you're in the right place. This isn't just another list of generic templates. We're diving deep into the strategy behind high-performing promotional messages examples used by top ecommerce brands. From a…
Original Research
EcommerceBoost
· Original study ↗
Methodology
Consistently rising unsubscribe rate above this threshold signals need for change
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce email campaigns: 0.5% unsubscribe rate threshold. Source: EcommerceBoost (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-rate-threshold
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<blockquote cite="https://lighthousedata.io/data/unsubscribe-rate-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- unsubscribe rate threshold for Ecommerce email campaigns<br><small>Source: EcommerceBoost (2022) · <a href="https://lighthousedata.io/data/unsubscribe-rate-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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