B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1%
1% -- unsubscribe rate threshold for Grawt email marketing platform (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Grawt
Primary
Tier A
https://www.grawt.com/anti-spam-policy ↗
Source Article
Grawt Anti-Spam Policy
By creating a Grawt account and agreeing to our Terms of Use, you also agree to abide by our Anti-Spam Policy. This policy helps ensure that Grawt remains a compliant and trusted platform for email marketing, and failure to comply may result in account suspension or termination.
What is Spam?
Spam r…
Original Research
Grawt
· Original study ↗
Methodology
Platform policy threshold suggesting recipients may not expect emails
Methodology documented
Segmentation
IndustryEmail Marketing
Company SizeAll sizes
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Grawt email marketing platform: 1% unsubscribe rate threshold. Source: Grawt (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grawt-unsubscribe-rate-threshold
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<blockquote cite="https://lighthousedata.io/data/grawt-unsubscribe-rate-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- unsubscribe rate threshold for Grawt email marketing platform<br><small>Source: Grawt (2025) · <a href="https://lighthousedata.io/data/grawt-unsubscribe-rate-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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