B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1.5%
1.5% -- email unsubscribe rate for retail industry email campaigns (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Return Path
Primary
Tier B
https://emailmastery.org/email-marketing-glossary/unsubscribe-rate/ ↗
Source Article
Unsubscribe Rate
What is the unsubscribe rate?
There is not a universal or specific answer to this question as unsubscribe rates can vary due to the type of the email marketing campaign itself. However, a recent study by Return Path found that the average unsubscribe rate for commercial emails is 0.2 percent, with t…
Original Research
Return Path
· Original study ↗
Methodology
Return Path study; second-highest unsubscribe rate by industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail industry email campaigns: 1.5% email unsubscribe rate. Source: Return Path (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-rate-retail-industry
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<blockquote cite="https://lighthousedata.io/data/unsubscribe-rate-retail-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- email unsubscribe rate for retail industry email campaigns<br><small>Source: Return Path (2023) · <a href="https://lighthousedata.io/data/unsubscribe-rate-retail-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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