B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.36%
0.36% -- email unsubscribe rate for businesses sending daily emails (2025)
Businesses that send daily emails have an average unsubscribe rate of 0.36%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
foundcoo.com
Primary
Tier B
https://www.foundcoo.com/blog/email-frequency-best-practices-2026 ↗
Source Article
Email Cadence and Frequency Best Practices 2026 Guide
Email Cadence and Frequency Best Practices 2026
Email Cadence and Frequency Best Practices (2026 Guide for B2B & Tech)
Email remains one of the most dependable digital channels for B2B organisations, technical companies, and SMEs. But success today isn’t about just sending messages — it’s about send…
Original Research
foundcoo.com
· Original study ↗
Methodology
MailerLite 2025 email cadence and performance studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses sending daily emails: 0.36% email unsubscribe rate. Source: foundcoo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-rate-daily
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<blockquote cite="https://lighthousedata.io/data/unsubscribe-rate-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.36%</strong> -- email unsubscribe rate for businesses sending daily emails<br><small>Source: foundcoo.com (2025) · <a href="https://lighthousedata.io/data/unsubscribe-rate-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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