B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
150,000,000
150,000,000 -- audience reach for United Breaks Guitars viral campaign (Dave Carroll) (2019)
Over 150 million people have been introduced to Dave Carroll's United Breaks Guitars story.
- stat_qualifier is over 150 million
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
150,000,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dave Carroll
Primary
Tier B
http://www.davecarrollmusic.com/about-dave/speaking/ ↗
Source Article
Speaking
Original Research
Dave Carroll
· Original study ↗
Methodology
Self-reported cumulative reach of the viral YouTube campaign and related media coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United Breaks Guitars viral campaign (Dave Carroll): 150,000,000 audience reach. Source: Dave Carroll (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/united-breaks-guitars-reach-150-million
HTML Embed
<blockquote cite="https://lighthousedata.io/data/united-breaks-guitars-reach-150-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150,000,000</strong> -- audience reach for United Breaks Guitars viral campaign (Dave Carroll)<br><small>Source: Dave Carroll (2019) · <a href="https://lighthousedata.io/data/united-breaks-guitars-reach-150-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.