B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- leads increase for Unilever (2025)
Unilever achieved a 45% increase in leads by leveraging the automation capabilities of Performance Max.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-display-ads-design ↗
Source Article
Design High-Converting Google Display Ads | Topkee
Singapore
The digital advertising landscape is evolving rapidly, with privacy concerns and personalization taking center stage. Google Display Ads have always been at the forefront of this evolution, and Google’s recent announcement that Video Action Campaigns (VAC) will be upgraded to Demand Gen by…
Original Research
Google
· Original study ↗
Methodology
Google-published brand case study cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unilever: 45% leads increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever-performance-max-leads-increase
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<blockquote cite="https://lighthousedata.io/data/unilever-performance-max-leads-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- leads increase for Unilever<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/unilever-performance-max-leads-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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