B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

11.4%

11.4% -- bounce rate change for Unified Customizer hat customizer (ecommerce site A/B test variation vs. control) (2026)

Name: Bounce Rate Change Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · CRO Case Studies (crocasestudies.com)

The unified customizer variation resulted in an 11.4% change in bounce rate compared to control.

The sign convention for bounce rate is not explicitly defined, though reported as +11.4%.

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Attribution: CRO Case Studies (crocasestudies.com) View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

11.4%

Unit

Percentage

Data Vintage

2026

Entity

Unified Customizer hat customizer (ecommerce site A/B test variation vs. control)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CRO Case Studies (crocasestudies.com) Primary Tier A

https://crocasestudies.com/case-studies/237 ↗

Confidence: 59/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Unified Customizer streamlines hat orientation options, boosting conversions and reducing choice paralysis

Unified Customizer streamlines hat orientation options, boosting conversions and reducing choice paralysis Discover how a unified hat customizer and text orientation toggle increased conversions by 12.4%. Simplify user experience and inspire action! Metric Revenue per visitor (RPV) Lift change +12.4…

Original Research

CRO Case Studies (crocasestudies.com) · Original study ↗

Methodology

Bounce rate change reported as "+11.4%" in the case study; sign convention is ambiguous — given the reported conversion gains and stated goal of reducing choice paralysis, this may represent an 11.4% improvement (reduction) in bounce rate, but the source does not clarify direction. Extracted verbatim as published.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Unified Customizer hat customizer (ecommerce site A/B test variation vs. control): 11.4% bounce rate change. Source: CRO Case Studies (crocasestudies.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unified-customizer-bounce-rate-change

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<blockquote cite="https://lighthousedata.io/data/unified-customizer-bounce-rate-change" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.4%</strong> -- bounce rate change for Unified Customizer hat customizer (ecommerce site A/B test variation vs. control)<br><small>Source: CRO Case Studies (crocasestudies.com) (2026) · <a href="https://lighthousedata.io/data/unified-customizer-bounce-rate-change" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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