B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- bounce rate change for Mid-sized B2B digital marketing agency (SO Xperts client) (2026)
The client experienced a 22% decrease in bounce rate correlated with site speed and navigation improvements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SO Xperts
Primary
Tier A
https://so-xperts.com/blog/seo-growth-agencies-scale-organic-leads/ ↗
Source Article
SEO Growth Case: Organic Traffic and Lead Scaling
Executive Summary: Key Performance Indicators
The primary objective of this campaign was to transition a specialized digital marketing firm from a referral-heavy business model to a self-sustaining, organic lead-generation engine. By focusing on technical excellence and topical authority, we achieve…
Original Research
SO Xperts
· Original study ↗
Methodology
Attributed to site speed and navigation improvements; self-reported 14-month SEO campaign.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mid-sized B2B digital marketing agency (SO Xperts client): 22% bounce rate change. Source: SO Xperts (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-decrease-22pct
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<blockquote cite="https://lighthousedata.io/data/bounce-rate-decrease-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- bounce rate change for Mid-sized B2B digital marketing agency (SO Xperts client)<br><small>Source: SO Xperts (2026) · <a href="https://lighthousedata.io/data/bounce-rate-decrease-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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