B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- bounce rate change for American Eagle (2023)
American Eagle's website bounce rates rose by 4% following the Sydney Sweeney ad release.
- Followed the Sydney Sweeney ad controversy
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Carma
Primary
Tier A
https://www.prmoment.com/pr-research/sydney-sweeney-great-jeans-american-eagle-revenue ↗
Source Article
Sydney Sweeney’s impact on American Eagle revenue revealed
The recent American Eagle advertisement, featuring Sydney Sweeney, created a buzz of media attention. But, did not generate many sales, according to new data from Carma.
The media analysis and intelligence provider looked at data from 573 news articles and over 58,000 social media posts, which demon…
Original Research
Carma
· Original study ↗
Methodology
Analysis of website engagement metrics.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
American Eagle: 4% bounce rate change. Source: Carma (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/american-eagle-bounce-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/american-eagle-bounce-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- bounce rate change for American Eagle<br><small>Source: Carma (2023) · <a href="https://lighthousedata.io/data/american-eagle-bounce-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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