B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- bounce rate benchmark for UK small and medium-sized business websites (2025)
For most UK small and medium-sized business websites, a bounce rate of 40% to 55% represents a healthy and average benchmark range.
- Healthy and average range given as 40% to 55%; 40% represents the lower bound of this range.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Little Green Agency
Primary
Tier C
https://littlegreenagency.co.uk/blog/how-to-reduce-bounce-rate-on-website/ ↗
Source Article
How to Reduce Bounce Rate on a Website: A Practical Guide
Before you can reduce your bounce rate, you first need to understand why people are leaving. Often, the reasons are simple things like a slow page, content that doesn’t match a visitor’s expectation, or a poor mobile experience. Pinpointing the problem is always the first, most critical step-only th…
Original Research
Little Green Agency
· Original study ↗
Methodology
Healthy/average benchmark range of 40-55%; lower bound used as value.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK small and medium-sized business websites: 40% bounce rate benchmark. Source: Little Green Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-sme-bounce-rate-benchmarks
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<blockquote cite="https://lighthousedata.io/data/uk-sme-bounce-rate-benchmarks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- bounce rate benchmark for UK small and medium-sized business websites<br><small>Source: Little Green Agency (2025) · <a href="https://lighthousedata.io/data/uk-sme-bounce-rate-benchmarks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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