B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- bounce rate benchmark for Websites (2025)
A bounce rate under 40 percent is considered great, indicating an attractive and engaging website.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sandbank Group
Primary
Tier C
https://sandbankgroup.com/website-traffic-stats-explained ↗
Source Article
Website Traffic Stats Explained - Sandbank Group
9 Common Website Traffic Stats Explained
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those vis…
Original Research
Sandbank Group
· Original study ↗
Methodology
Editorial benchmark, not a measured aggregate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Websites: 40% bounce rate benchmark. Source: Sandbank Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-bounce-rate-under-40-percent
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<blockquote cite="https://lighthousedata.io/data/good-bounce-rate-under-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- bounce rate benchmark for Websites<br><small>Source: Sandbank Group (2025) · <a href="https://lighthousedata.io/data/good-bounce-rate-under-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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