B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- bounce rate benchmark for email marketing campaigns (2020)
If email marketing campaigns have a constant bounce rate exceeding 5%, it is recommended to clean the list.
- Constant bounce rate above threshold indicates a need to clean the mailing list
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smaily
Primary
Tier A
https://smaily.com/are-my-email-marketing-campaigns-good/ ↗
Source Article
The Most Important Question in Email Marketing: Are My Campaigns Good?
How am I doing compared to others? Are my results better or worse than my competition’s? What are other companies in my field doing? What do the results of my email marketing campaigns even mean? Well, keep on reading, and you will find answers to all of these, plus some other questions!
Smaily is t…
Original Research
Smaily
· Original study ↗
Methodology
Vendor benchmark guidance based on Smaily platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 5% bounce rate benchmark. Source: Smaily (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-bounce-rate-threshold-5-percent
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<blockquote cite="https://lighthousedata.io/data/email-bounce-rate-threshold-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- bounce rate benchmark for email marketing campaigns<br><small>Source: Smaily (2020) · <a href="https://lighthousedata.io/data/email-bounce-rate-threshold-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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