B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

51%

51% -- smartphone adoption rate for UK consumers (Q1 2013)

Q1 2013  · Ofcom

Smartphone take-up was at 51% in Q1 2013 prior to increasing to 61% in Q1 2014 according to Ofcom.

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Attribution: Ofcom View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
51%
Unit
Percentage
Data Vintage
Q1 2013
Entity
UK consumers
Geography
UK
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ofcom Primary Tier A
https://analyticalsolution.wordpress.com/2014/09/02/10-revealing-mobile-stats-you-may-not-have-seen/ ↗
Confidence: 32/100 Vintage: Q1 2013 Channel: Common Crawl
Source Article
10 revealing mobile stats you may not have seen
Original Research
Ofcom · Original study ↗

Ofcom Communications Market Report, August 2014; prior-year baseline

Methodology documented
Period Value Change
Q1 2013 (current) 51%
Q1 2014 61% +19.6%
Industrymarketing RegionUK Channelmobile
Plain Text
UK consumers: 51% smartphone adoption rate. Source: Ofcom (Q1 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smartphone-takeup-51pct-prior-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-smartphone-takeup-51pct-prior-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- smartphone adoption rate for UK consumers<br><small>Source: Ofcom (Q1 2013) · <a href="https://lighthousedata.io/data/uk-smartphone-takeup-51pct-prior-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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