B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
203
203 -- media coverage pieces for UK launch of a multiple sclerosis medicine (Aurora pharmaceutical PR campaign) (2015)
203 pieces of UK media coverage were generated for the UK launch campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
203
Unit
Count
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aurora Communications
Primary
Tier B
http://www.auroracomms.com/case-studys/sustaining-interest-in-the-uk-launch-of-a-multiple-sclerosis-… ↗
Source Article
Sustaining interest in the UK launch of a medicine - Aurora
Sustaining interest in the UK launch of a medicine
The challenge:
Following widespread media coverage of phase III data and European regulatory status updates relating to their new medicine, plus the news that a competitor treatment has been rejected just weeks before, a blue chip pharmaceutical com…
Original Research
Aurora Communications
· Original study ↗
Methodology
PR agency case study reporting campaign results
Methodology documented
Segmentation
Industryhealthcare
Cite this stat
Plain Text
UK launch of a multiple sclerosis medicine (Aurora pharmaceutical PR campaign): 203 media coverage pieces. Source: Aurora Communications (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ms-medicine-launch-media-coverage-pieces
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<blockquote cite="https://lighthousedata.io/data/uk-ms-medicine-launch-media-coverage-pieces" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>203</strong> -- media coverage pieces for UK launch of a multiple sclerosis medicine (Aurora pharmaceutical PR campaign)<br><small>Source: Aurora Communications (2015) · <a href="https://lighthousedata.io/data/uk-ms-medicine-launch-media-coverage-pieces" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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