B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
250
250 -- media coverage pieces for SickKids Airbnb campaign (2021)
The SickKids Airbnb campaign generated over 250 pieces of media coverage.
- The source specifies 'over 250 pieces of coverage'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
250
Unit
Count
Data Vintage
2021
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SickKids Foundation
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=120127&w=SickKids+AirBNB ↗
Source Article
2021 Winner
Original Research
SickKids Foundation
· Original study ↗
Methodology
Campaign results reported by award case study
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
Channelevents
Cite this stat
Plain Text
SickKids Airbnb campaign: 250 media coverage pieces. Source: SickKids Foundation (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sickkids-airbnb-media-coverage-pieces
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sickkids-airbnb-media-coverage-pieces" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>250</strong> -- media coverage pieces for SickKids Airbnb campaign<br><small>Source: SickKids Foundation (2021) · <a href="https://lighthousedata.io/data/sickkids-airbnb-media-coverage-pieces" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.