B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
400
400 -- media coverage pieces for Tim Hortons Malaysia launch campaign (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
400
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mutant
Primary
Tier B
https://mutant.com.sg/top-pr-strategies-and-recommendations-for-2025/ ↗
Source Article
Top PR Strategies and Recommendations for 2025
Top PR Strategies and Recommendations for 2025
The past year has brought interesting shifts in the communications industry. The impact of AI on everyday workflows has been particularly undeniable, transforming the way public relations professionals approach their work.
But alongside these advancemen…
Original Research
Mutant
· Original study ↗
Methodology
Agency case study (Mutant)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tim Hortons Malaysia launch campaign: 400 media coverage pieces. Source: Mutant (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tim-hortons-malaysia-launch-coverage
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<blockquote cite="https://lighthousedata.io/data/tim-hortons-malaysia-launch-coverage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400</strong> -- media coverage pieces for Tim Hortons Malaysia launch campaign<br><small>Source: Mutant (2024) · <a href="https://lighthousedata.io/data/tim-hortons-malaysia-launch-coverage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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