B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- generative ai tool usage rate for UK internet users (2025)
Over 41% of UK internet users have used a generative AI tool in the past year.
- stated as 'over 41%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Multiple (Conductor, Optimizely, Bain & Company, Dataslayer)
Primary
Tier C
https://www.web-aviso.com/digital-marketing-formby ↗
Source Article
Digital Marketing & AI-Ready Content for Formby SMEs | web aviso
- Services
- AI & Digital Marketing
- SEO Services
- Online Visibility
- Design & Publishing
- Local Coverage
- Business North West
- Merseyside
- NW Region
- Resources
- Tools & Reports
- Learning Centre
- …
- Services
- AI & Digital Marketing
- SEO Services
- Online Visibility
- Design & Publishin…
Original Research
Multiple (Conductor, Optimizely, Bain & Company, Dataslayer)
· Original study ↗
Methodology
Cited from published industry research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK internet users: 41% generative ai tool usage rate. Source: Multiple (Conductor, Optimizely, Bain & Company, Dataslayer) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-generative-ai-tool-usage-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-generative-ai-tool-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- generative ai tool usage rate for UK internet users<br><small>Source: Multiple (Conductor, Optimizely, Bain & Company, Dataslayer) (2025) · <a href="https://lighthousedata.io/data/uk-generative-ai-tool-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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