B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- generative ai tool usage rate for US adult consumers (2023-03)
About 10% of US adult consumers have used generative AI tools so far.
- Reported as 'about 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023-03
Entity
Sample Size
28,376
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DISQO
Primary
Tier A
https://www.disqo.com/news/disqo-study-finds-consumers-more-concerned-than-excited-about-generative-… ↗
Source Article
DISQO study finds consumers more concerned than excited about generative AI
Low knowledge of generative AI applications is driving high consumer concerns that brands should not ignore
March 23, 2023, Los Angeles, CA – CX platform DISQO released “HI on AI: Human Intel on Artificial Intelligence,” a new report exploring consumers’ experiences with and perceptions of generativ…
Original Research
DISQO
· Original study ↗
Methodology
DISQO survey; Gen Z 20%, older adults 2%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adult consumers: 10% generative ai tool usage rate. Source: DISQO (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-used-generative-ai-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-used-generative-ai-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- generative ai tool usage rate for US adult consumers<br><small>Source: DISQO (2023-03) · <a href="https://lighthousedata.io/data/consumers-used-generative-ai-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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