B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- technology adoption for UK consumers (2025)
57% of UK consumers surveyed stated they would be ready for smart/automated shopping (programmatic commerce).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
86
Source
Salmon
Primary
Tier A
https://internetretailing.net/more-than-half-of-consumers-will-be-ready-for-smart-shopping-using-the… ↗
Source Article
冬奥会行业数据分析： 60.6%消费者喜欢花样滑冰
冬奥会行业数据分析： 60.6%消费者喜欢花样滑冰
得益于2022年的北京冬奥会，冰雪运动的关注度有极大的提升，冰雪运动产业潜力进一步释放。近年来，滑雪行业频频传出融资消息。企查查数据显示，目前我国滑雪相关企业共有近6700家，2021年1-11月同比增长61%。教育培训行业也逐渐开始布局冰雪运动市场，推动“冷”资源变“热”产业。
iiMedia Research（艾媒咨询）数据显示，在2022年中国白领群体偏好的北京冬奥会运动项目中，60.6%消费者会选择花样滑冰，57.2%消费者会选择短道速滑，46.0%消费者会选择速度滑冰，37.6%消费者会选择跳台滑雪，32.1%消费者会选择高山滑雪。…
Original Research
Salmon
· Original study ↗
Methodology
Research conducted by digital agency Salmon.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK consumers: 57% technology adoption. Source: Salmon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-ready-smart-shopping-2025
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-ready-smart-shopping-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- technology adoption for UK consumers<br><small>Source: Salmon (2025) · <a href="https://lighthousedata.io/data/uk-consumers-ready-smart-shopping-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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