B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33.3%
33.3% -- willingness to pay premium rate for UK consumers (functional GM bread) (2026)
33.3% of the sample would be willing to pay a premium for functional GM bread.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AgBioForum (Ison & Kontoleon, University of Cambridge)
Primary
Tier A
https://agbioforum.org/consumer-preferences-for-functional-gm-foods-in-the-uk-a-choice-experiment/ ↗
Source Article
AgBioForum
Original Research
AgBioForum (Ison & Kontoleon, University of Cambridge)
· Original study ↗
Methodology
Choice experiment survey sample
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers (functional GM bread): 33.3% willingness to pay premium rate. Source: AgBioForum (Ison & Kontoleon, University of Cambridge) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-premium-gm-bread
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-premium-gm-bread" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.3%</strong> -- willingness to pay premium rate for UK consumers (functional GM bread)<br><small>Source: AgBioForum (Ison & Kontoleon, University of Cambridge) (2026) · <a href="https://lighthousedata.io/data/uk-consumers-premium-gm-bread" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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