B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- willingness to pay premium rate for internet users (2022)
According to GWI, 60% of internet users say they will pay more for eco-friendly products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Past, Present, and Future of eCommerce | Pyxl
As with many parts of the internet, eCommerce and the way we sell products and services online are constantly changing. While knowing terms like CPC and PPC, and other KPIs can provide insight into where and how your products should be sold online, Understanding the basics of eCommerce is key. By ta…
Original Research
GWI
· Original study ↗
Methodology
Cited from GWI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet users: 60% willingness to pay premium rate. Source: GWI (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eco-friendly-premium-willingness
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<blockquote cite="https://lighthousedata.io/data/eco-friendly-premium-willingness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- willingness to pay premium rate for internet users<br><small>Source: GWI (2022) · <a href="https://lighthousedata.io/data/eco-friendly-premium-willingness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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