B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- willingness to pay premium rate for Black millennial travelers (2017)
56% of Black millennial travelers would pay more if messaging was more relevant to their personal identity.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
1,011
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DigitasLBi / Harris Poll
Primary
Tier A
http://360.advertisingweek.com/big-business-making-personal-connections-diverse-travelers/ ↗
Source Article
The Big Business of Making Personal Connections with Diverse Travelers
Original Research
DigitasLBi / Harris Poll
· Original study ↗
Methodology
Harris Poll online survey; of those, 47% would pay $100+ more per night, 22% would pay $200 more per night
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black millennial travelers: 56% willingness to pay premium rate. Source: DigitasLBi / Harris Poll (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pay-more-relevant-messaging
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pay-more-relevant-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- willingness to pay premium rate for Black millennial travelers<br><small>Source: DigitasLBi / Harris Poll (2017) · <a href="https://lighthousedata.io/data/pay-more-relevant-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.