B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- email deliverability rate for More Than Words Marketing (2023)
More Than Words Marketing currently guarantees up to an 85% email deliverability rate for its UK business database.
- guaranteed up to 85%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
More Than Words Marketing
Primary
Tier A
https://www.morethanwordsuk.co.uk/blog/database-purchase ↗
Source Article
Database Purchase vs Build Your Own Marketing Database
Build your own database vs. database purchase
There are often mixed messages on whether a 3rd party B2B database purchase is a good idea. The reason for this advice is never quite clear. However, it always comes from vendors that sell systems for building your own marketing data lists from scratch.
…
Original Research
More Than Words Marketing
· Original study ↗
Methodology
Claim based on internal data from More Than Words Marketing.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
More Than Words Marketing: 85% email deliverability rate. Source: More Than Words Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-business-email-deliverability-rate-2023
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<blockquote cite="https://lighthousedata.io/data/uk-business-email-deliverability-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email deliverability rate for More Than Words Marketing<br><small>Source: More Than Words Marketing (2023) · <a href="https://lighthousedata.io/data/uk-business-email-deliverability-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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