B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- email deliverability rate for Global email senders (Validity benchmark panel) (2023)
Validity's 2023 Email Deliverability Benchmark Report found that the average deliverability rate was 85 percent.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Validity
Primary
Tier C
https://www.trymaverick.com/blog-posts/the-ultimate-guide-to-klaviyo-deliverability-land-in-the-inbo… ↗
Source Article
The Ultimate Guide to Klaviyo Deliverability
Want your emails to land in the inbox with the grace of a ninja and the impact of a superhero? Then you need to master the art of Klaviyo deliverability.
Validity’s 2023 Email Deliverability Benchmark Report found that the average deliverability rate was 85 percent. Some six percent end up in spam, …
Also cited by
2026-09-06
Original Research
Validity
· Original study ↗
Methodology
Average inbox deliverability across mailbox providers per Validity's 2023 Email Deliverability Benchmark Report; breakdown sums to 100%: 85% inbox, 6% spam, 9% missing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email senders (Validity benchmark panel): 85% email deliverability rate. Source: Validity (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-deliverability-rate-85-validity-2023
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<blockquote cite="https://lighthousedata.io/data/email-deliverability-rate-85-validity-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email deliverability rate for Global email senders (Validity benchmark panel)<br><small>Source: Validity (2023) · <a href="https://lighthousedata.io/data/email-deliverability-rate-85-validity-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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