B
Evidence Grade B
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83.1%
83.1% -- email deliverability rate for email marketing campaigns (2024-10)
The average email deliverability rate across 15 email service providers tested was 83.1%.
- Tested across 15 email service providers (ESPs)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83.1%
Unit
Percentage
Data Vintage
2024-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
DataPartners
Primary
Tier A
https://www.datapartners.com/email-deliverability-statistics/ ↗
Source Article
30 Email Deliverability Statistics Every Marketer Should Know in 2026 - DataPartners
Data-driven insights revealing why inbox placement depends on list quality, sender reputation, and campaign-ready audience data
Email marketing remains one of the highest-ROI channels available to marketers, but success hinges on one critical factor: actually reaching the inbox. The global inbox pla…
Also cited by
2026-09-20
Original Research
DataPartners
· Original study ↗
Methodology
Testing across major email service providers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 83.1% email deliverability rate. Source: DataPartners (2024-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-deliverability-rate-avg-esp
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<blockquote cite="https://lighthousedata.io/data/email-deliverability-rate-avg-esp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.1%</strong> -- email deliverability rate for email marketing campaigns<br><small>Source: DataPartners (2024-10) · <a href="https://lighthousedata.io/data/email-deliverability-rate-avg-esp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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