B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- banner ad viewability rate for UK banner ads (Q2 2018)
58% of banner ads served in the UK met minimum viewability guidelines in Q2 2018.
- Based on IAB and MRC 50/1 guideline (at least 50% in visible area for at least 1 second)
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (5)
Meetrics
Primary
Tier A
http://www.netimperative.com/2004/11/29/High_speed/view ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Also cited by
2026-08-02
2026-08-02
2026-08-04
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics’ Viewability Benchmarks based on the IAB and MRC guidelines.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK banner ads: 58% banner ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-banner-ads-viewability-q2-2018
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<blockquote cite="https://lighthousedata.io/data/uk-banner-ads-viewability-q2-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- banner ad viewability rate for UK banner ads<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/uk-banner-ads-viewability-q2-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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