B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- banner ad viewability rate for UK display advertising (Q2 2018)
58% of UK banner ads served met minimum viewability guidelines in Q2 2018.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
81
Source
Meetrics
Primary
Tier A
http://www.netimperative.com/2001/05/16/Cybelius_3D_platform/view ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics Viewability Benchmarks based on IAB and MRC guidelines.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q2 2018 (current) | 58% | |
| Q2 2023 | 58% | 0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK display advertising: 58% banner ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-banner-ads-viewability-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-banner-ads-viewability-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- banner ad viewability rate for UK display advertising<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/uk-banner-ads-viewability-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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