B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- banner ad viewability rate for international average (Q2 2018)
The international average viewability rate for display advertising was 61% in Q2 2018.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Meetrics
Primary
Tier A
http://www.netimperative.com/2001/08/02/Teens_key_web_audience/view?searchterm=teenagers ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics’ Viewability Benchmarks
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
international average: 61% banner ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/international-average-banner-ad-viewability-q2-2018
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<blockquote cite="https://lighthousedata.io/data/international-average-banner-ad-viewability-q2-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- banner ad viewability rate for international average<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/international-average-banner-ad-viewability-q2-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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