B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- email revenue share for UGG CIS online store (2017-06)
In June 2017, the email channel share grew to 18% of the UGG CIS online store's overall revenue.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2017-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier A
https://maestra.io/blog/cases/ugg-case-study/ ↗
Source Article
How UGG Used Automated Communications to Increase its Email Revenue Share to 18%
UGG CIS automated their marketing communications with customers using trigger-based campaigns and product recommendations, boosting their revenue and customer satisfaction.
How UGG Used Automated Communications to Increase its Email Revenue Share to 18%
UGG® is an American footwear company. The bran…
Original Research
Maestra
· Original study ↗
Methodology
Aggregated using Google Analytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UGG CIS online store: 18% email revenue share. Source: Maestra (2017-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugg_email_revenue_share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugg_email_revenue_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- email revenue share for UGG CIS online store<br><small>Source: Maestra (2017-06) · <a href="https://lighthousedata.io/data/ugg_email_revenue_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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