B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email revenue share for NIKIN (2022)
NIKIN achieved a 20% (or >20%) email revenue share of total revenue via Klaviyo.
- Based on Klaviyo attribution
- Source text also states >20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Mailody
Primary
Tier A
https://www.mailody.com/casestudy-nikin ↗
Source Article
Case Study NIKIN: 20% email revenue share
Meet
NIKIN
The sustainable Swiss clothing brand plants a tree for every product sold in their shop and has a clear mission: supporting global reforestation.
Since 2016, they’ve made sustainable and fair fashion affordable — and the world a greener place along the way.
More than 2 million trees have …
Also cited by
pwc.com
https://www.pwc.com/
2026-08-16
nonprofitpro.com
https://www.nonprofitpro.com/
2026-08-16
forbes.com
https://www.forbes.com/
2026-08-16
electroiq.com
https://electroiq.com/
2026-08-16
Original Research
Mailody
· Original study ↗
Methodology
Klaviyo attribution
Segmentation
Industrymarketing
Cite this stat
Plain Text
NIKIN: 20% email revenue share. Source: Mailody (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nikin_email_revenue_share
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<blockquote cite="https://lighthousedata.io/data/nikin_email_revenue_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email revenue share for NIKIN<br><small>Source: Mailody (2022) · <a href="https://lighthousedata.io/data/nikin_email_revenue_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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